News

This year, Lactofree is encouraging people to renew their relationship with dairy – just like Carrie mends her relationship with Big in Sex and the City!

To celebrate the release of Sex and the City 2, the Lactofree team will be offering free samplings at selected cinemas across our own landmark city, London. The aim is to show people that those with lactose intolerance can take dairy back into their lives – just without the lactose.

As we saw in the first film, misunderstandings can often lead to heartache and we want to help educate people about lactose intolerance and the common misconceptions that come with it. Dairy doesn’t have to be avoided and just like Carrie and Big reconnect in the film, we want people to rediscover the dairy dishes that they love with Lactofree.

The samplings will include a taste of Lactofree fruit yogurts as well as a patient leaflet including a coupon to give our products a try. And just in case you can’t wait, each participating cinema is located near a shop that stocks Lactofree so you can use your coupon straight away!

Book your ticket to see Sex and the City 2 and try out Lactofree at one of these participating cinemas:

• Cineworld Wood Green, Staples Corner and West India Quay


• Odeon Richmond, Uxbridge, Lee Valley, Kensington, Greenwich, Wimbledon and South Woodford

Free Lactofree samplings will take place from Saturday the 29th of May until the 13th of June between 4 and 11pm. Please check with your closest cinema for exact times.

Take a look at our own Sex and the City themed video, The Dairy Dilemma. We’d love to know what you think – please leave a comment below or email us at lactofree@outsideline.co.uk and we’ll send you a voucher so you can also try Lactofree, on us!