News

Last night’s launch event for Club Lactofree was a fantastically cheesy success!

A number of the many passionate community members of Lactofree.co.uk joined together in Central London to raise their glasses to the new Lactofree Cheese, which we’re happy to reveal, tastes delicious…

Jean Taylor, of Penge, said: ‘The new cheese tastes great and could appear on any table or be used in any recipe without anyone realising it is “different” from any other cheese. The texture and appearance are really good, I look forward to finding them in the shops and will definitely be buying the cheese – especially the soft cheese when it arrives in February!’

Ricki Maurici, of Wimbledon, said: ‘I enjoyed it very much, what a great event! I thought the cheese tasted great, and I couldn’t really notice any difference to normal hard cheese. It went very well with the lactose free crackers and dips provided – I tried a little of everything!’

Clare Tuck, of Islington, said: ‘Thanks very much for a lovely evening and for the doggy bag! I tried the cheese out at home – very good actually, grates well, melts well – really nice flavour. I look forward to seeing it in the supermarkets.’

Matt Carrington-Moore, of Kent, said: ‘It was great to discover that (like Lactofree milk) the omission of lactose from the cheese has not compromised the taste at all! The cheese was very refreshing, similar to Edam, with a very enjoyable aftertaste. Lactofree and Arla have yet again created another fantastic product that will help my girlfriend and I to broaden our diet a little bit more. Lactofree cheese will no doubt be a regular feature in our fridge!’

The Lactofree mild cheddar will be on sale from 2nd January 2009 and the Lactofree soft cheese is planned for February.

To join Club Lactofree and share your experiences, insights and thoughts surrounding lactose intolerance while receiving exclusive sneak peeks of all new Lactofree products and exciting initiatives, visit our Club Lactofree page.

It’s a very exciting time for Lactofree and we hope you’ll join us to celebrate, spread awareness and help shape our very bright future.